Turn 70% of Your Lost Sales
Into Closed Deals!
THIS IS A POP-UP WORKSHOP
This means we can’t tell you when the next one will be! Why? Because it is typically only taught privately to companies with larger teams. Our 12-Steps – in that order – are ONLY taught in person. Don’t miss out – this opportunity is rarely available to the public.
This means we can’t tell you when the next one will be! Why? Because it is typically only taught privately to companies with larger teams. Our 12-Steps- in that order- are ONLY taught in person. Don’t miss out – this opportunity is rarely available to the public.
DALLAS, TEXAS
OCTOBER 7, 2025
**SEATING IS LIMITED**
612-927-2044Ready to sell more – in less time?
✓ Elizabeth boosted sales by 700% in just 12 weeks.
✓ Liz closed two 5-figure deals within 48 hours of our training.
✓ Ali scaled cut her sales cycle in half, scaling a process her team effortlessly duplicated.
✓ Preston went from struggling to closing 2 out of 3 prospects immediately after training.
✓ Our founder has maintained a consistent 90% closing ratio for over two decades.
What’s stopping you or your sales team from increasing their closing ratio and shortening their sales cycle?
The #1 reason why salespeople crash & burn is because they wing it vs. following a proven, battle-tested system.
The Brutal Reality
Here’s what most salespeople don’t realize is costing them thousands every month:
You’re not just competing against other salespeople – you’re battling uncertainty, procrastination, and the iron grip of the status quo.
Every:
“Let me think about it”
Bleeds thousands from your pipeline.
“I need to talk to my spouse”
Flushes your deal down the drain.
“Call me next week”
Gift-wraps your commission for your competitor.
Research shows that 70% of sales appointments become free strategy sessions for your competitors – you build the relationship, they get the sale.
Picture that for a second.
7 out of 10 times, your sales team is doing the heavy lifting, building rapport, and educating the prospect – only to watch them buy from the next person who called.
How many thousands of dollars is that bleeding from your revenue every single month?
The Commission Reality
Here’s a question that might make your stomach drop:
Could your salespeople support their families on straight commission with their current approach?
If the answer is no, then they’re not really selling – they’re just taking orders and hoping for the best.
Our founder has been 100% commission-based from day one.
No base salary, no safety net.
No close = no groceries on the table.
That pressure forced the development of a system that delivers every single time.
That’s how our 12-Step Stalwart Selling System® was born.
The System Solution
What separates top performers isn’t talent, luck, or charisma – it’s having a bulletproof system.
Chick-fil-A’s real secret isn’t their chicken sandwich – it’s their system. A system so precise and refined that it makes results predictable no matter where you are in the world.
The 12-Step Stalwart Selling System® does for sales what Chick-fil-A does for fast food:
Excellence is automatic.
Consistency is inevitable.
Reinforcement is built into every layer.
Value is hardwired.
Revenue-generating results are predictable every single time.
What Makes This Different
This isn’t your typical sales training program – it’s a complete, scalable, revenue-generating machine.
Most programs are licensed, franchised, or borrowed – then taught by someone who learned someone else’s program.
Our 12-Step Stalwart Selling System® is proprietary and taught by Tania Cazin, who sweated, bled, and built it from scratch:
Reverse-engineered from decades of commission-only selling – 250k+ cold calls (without dialers), self-generated leads, one-call closes at a consistent 90% close rate – with 51,000+ hours of behavioral science.
This is why our 12-Step Stalwart Selling System® creates higher close rates, shorter selling cycles, enhanced cultures, higher retention rates and turns 70% of your lost sales into closed deals.
Most sales trainings:
Teach scattered techniques with no order or system.
Sell on defense.
Create the need for follow-ups and extended sales cycles.
We teach you to:
Systematically sell.
Sell on offense.
Not play the follow-up game (because why should you if you don’t have to, right?!)
Our 12-Step Stalwart Selling System® is built on field-proven strategies and behavioral science that reveals the subconscious drivers and the psychological triggers that influence buying decisions.
Instead of fighting against human nature, our system works with it.
When you understand the psychology behind every “yes” and “no,” you effortlessly guide prospects towards the close.
Our revenue-crushing selling system combines:
Psychology-based techniques that reveal why people buy and how to get them to buy now.
The art of the “one-call close” that eliminates time-wasting follow-up calls.
Objection prevention strategies that stop resistance before it starts.
Reinforcement systems that keep your sales team motivated and executing at peak performance.
Your Choice is Simple
1. Keep spinning your wheels and continue to watch 70% of your prospects buy from your competitor…
Or
2. Master the system that turns:
✓ “Maybe” into “Yes!”
✓ “I need to think about it” into “Where do I sign!”
✓ Follow-up calls into same-day closes and shorter selling cycles.
✓ 70% of your lost sales into closed deals!
The 12-Step Stalwart Selling System® doesn’t just increase your close rate – it completely rewires how you approach every single prospect interaction.
Your prospects make buying decisions every day.
The question is: Who gets richer? You or the person who is already applying the 12-Step Stalwart Selling System®?
If you’re frustrated with loosing sales and watching your revenue evaporate, click the red button below to join us October 7th so you too, can learn how to sell more in less time!
-EVENT DETAILS-
Questions? Call us at 612-927-2044!
When & Where?
Tuesday, October 7th, 2025.
9:15am-5pm
Location: 9619 Greenville Ave, Dallas, Texas 75243
What’s included?
Lunch, your training workbook, an official certificate of completion, new friends, and networking opportunities! Early bird tickets are now available!
(A form with additional details will be sent after registration. Questions? Call us directly at 612-927-2044).
What can you expect?
Thought-provoking, interactive, fun, in-person live training – that puts more money in your pocket! You will learn the science of selling, the psychology of buying, and how to work with human behavior along with our proven, proprietary 12-Step Stalwart Selling System®.
Who can attend?
Sales teams, sales leaders, corporate teams, owner-operators, B2B, B2C, and D2D professionals who want to sell more in less time! Because the psychology of selling has been proven to be the same no matter what your offering is, our 12-Step Stalwart Selling System® is effective for all product and service-based companies, in all industries. (Sorry, this event is not for other sales trainers).
What is the 12-step Stalwart Selling System®?
The Stalwart Selling System® is a proven 12-step framework that teaches you exactly what to do, what to say and how to say it – whether you’re face-to-face with prospects, on video, inbound and outbound cold calls and emails. Real-world tested and built on behavioral science and buyer psychology, it is proven to increase closing ratios, shorten sales cycles, organize your sales process and enhance company culture. This system allows you to systematically and effectively communicate your offering, making it easy for your buyer to say “Yes, I want it now.”
In this workshop, you will learn our proprietary selling system, the psychology of selling and how to:
- ↳ Reduce buyer resistance
- ↳ Eliminate objections
- ↳ Master cold calling strategies
- ↳ Tap into customer motivations
- ↳ Prevent “I want to think about it”
- ↳ Purposely persuade
- ↳ Strategically close
- ↳ Ask the right questions
- ↳ Create urgency
- ↳ Create a powerful sales presentation
- ↳ Stop leaving money on the table
- ↳ Shorten your sales cycle
- ↳ Increase your closing ratio
- ↳ And much more!
Who’s teaching?
Your presenter, Tania Cazin, is the creator of the 12-Step Stalwart Selling System® and owner of Stalwart Sales Training & Consulting. Selling since 1989, she has a commission-only and a one-call-close selling background. Tania not only teaches what she has successfully done but she also brings 51,000+ hours of research and study in behavioral science, human behavior, psychology, personal development, and professional salesmanship. She built her sales career to a consistent 90% closing ratio and teaches others to do the same. Her proprietary selling system has a 26-year proven track record and clients see up to a 700% growth in a short time. Tania has been featured in local and national publications and on iHeart Radio.
What’s my investment?
Only $1497 for the entire day.
Includes lunch and your workbook!
(For most, one new sale from one Stalwart Sales tip learned in the training typically pays for more than one ticket!)
Are you ready to plug into the 12-Step Stalwart Selling System® and experience high impact sales training that shifts your thinking and transforms your approach?
Dress code: Business casual or business professional.
FREE parking.
Questions? Click the red box above or call us at 612-927-2044.
*Due to limited seating, venue commitments, catered lunch arrangements, workbook printing and advance event preparation, refunds are available for up to 24 hours after purchase.
are you next?
Meet a few of our happy clients
Course Disclaimer
These classes are intended to assist employers, workers, and others as they strive to improve sales techniques. Thus, this information must be understood as a tool, rather than an exhaustive resource for improving sales. There is no guarantee that you will attain any specific results by following the ideas laid out in this workshop. Examples in these materials are not to be interpreted as a promise or guarantee. Your level of success depends on several factors, such as your background, motivation, commitment, and actions. Since these factors differ according to individuals, Tania Cazin cannot guarantee your success, nor is she responsible for any of your actions. Results may vary.
Video/Photo Release
By signing up for these courses, your are granting permission to Tania Cazin, or her agent, the rights of your image, in video or still, and of the likeness and sound of your voice as recorded on audio or video tape without payment or any other consideration. You understand that your image may be edited, copied, exhibited, published, or distributed and waive the right to inspect or approve the finished product wherein your likeness appears. Any sort of feedback can be used as a testimonial for online, social media, and any marketing materials. Additionally, you waive any right to royalties or other compensation arising or related to the use of your image or recording. You also understand that this material may be used in diverse educational settings within an unrestricted geographic area. Photographic, audio, or video recordings may be used for ANY USE which may include but is not limited to presentations, courses, online videos, media, and news (press). There is no time limit on the validity of this release. Any video and/or voice recording by attendees is not permitted. All material taught is copyrighted and cannot be duplicated or distributed without written permission from Stalwart Sales Training and Tania Cazin. Any copyright infringement will result in immediate legal action, including penalties and monetary damages. You acknowledge that you have completely read and fully understand the above release when purchasing your ticket and agree to be bound thereby.