IMPORTANT:
We are not a motivational company. We are an elite sales training company with a reputation for increasing revenue, predictably. Our training programs are built strictly for sales leaders who demand measurable results.
Our proprietary 12-Step Stalwart® Selling System – field-tested and backed by behavioral science, created by our Founder, Master Sales Trainer Tania Cazin – turns selling into a science, driving up to 700% revenue growth for our clients in a very short time.
Most sales training programs are licensed, franchised, repackaged, or delivered by trainers with no long-term career on 100% commission or high closing ratios of their own. The 12-Step Stalwart® Selling System was created from Tania’s 37 years of selling, her commission-only, one-call-close background, her consistent 90% career closing ratio, and 51,000+ hours of study in behavioral science, psychology, personal development, and professional salesmanship.
Every engagement gets Tania’s white-glove, hands-on leadership – never outsourced to junior trainers – which is why our annual client capacity is capped.
See what our clients are saying.
Choose your program below or call 612-927-2044 to learn more.
The Closer’s Edge Masterclass ~ A Monthly Live Cohort
We partner with your organization virtually over a 12-month engagement, working through all 12 modules of our proven 12-Step Stalwart® Selling System to systematically and consistently re-engineer how your sales team executes, handles objections, and closes pipeline so no money is left on the table.
Our proprietary methodology relies on three distinct pillars:
🏛️ Elite Tactical Live Delivery: Intensive, interactive live training sessions led personally by Tania
🏛️ Between-Session Field Execution: Reps are immediately pushed to apply the live frameworks to their active, real-world deals between sessions, ensuring immediate behavioral adoption and direct pipeline impact
🏛️ Internal Leadership Optimization: We align directly with your internal sales management team, equipping them with the specific evaluation tools needed to drive permanent, long-term accountability across the entire sales organization
Cohorts stay small to keep every session personal and interactive.
To learn more about our cohorts, call us today at 612-927-2044 or fill out our inquiry form here.
LIVE Intensive Workshop ~ The 12-Step Stalwart® Selling System: The Fast Track + Sales Labs
“Companies experience a 66% increase in revenue after implementing a quality sales training program.” ~ Ventana Research
Over 3 intense, interactive days, Tania leads your team through the entire proven, field-tested 12-Step Stalwart® Selling System, engineering your closing process around behavioral science and buyer psychology, replacing winged conversations with a repeatable, scalable system that builds unshakable confidence in rapport-building, presenting, objection-handling and closing.
Perfect for honing the skills of seasoned veterans or rapidly accelerating the onboarding of new hires, this fast track workshop equips your sales team to sell more in less time – every time – so leadership has the power to scale with fewer roadblocks, forecast revenue with precision, and finally get every rep selling from the same playbook, instead of a dozen different ones.
The Executive ROI:
🟢 Instant Closing Impact: Results by day one, not day 90
🟢 Protected Profit Margins: Stop active opportunities from ghosting, discounting, or dying in the funnel
🟢 High-Morale Winning Culture: Build momentum and team-wide morale that keeps reps engaged, performing, and less likely to jump ship – reducing the costly cycle of recruiting, onboarding, and rebuilding.
What do you do after you’ve completed your
LIVE Intensive 12-Step Workshop?
You build on that momentum by moving on to The Stalwart® Sales Labs for Reflex Reinforcement Training – where Tania meets with your sales team monthly for a live virtual engagement designed to reinforce and sharpen execution, and turn the closing frameworks into trained responses under fire.
“Companies who use post-training reinforcement sustain training 120 days longer… an 87% increase above those who don’t provide post-training reinforcement.” ~ Richardson Corp.
Elite fighters. World Champions. What do they have in common?
They never stop training their reflexes.
They prepare for the unexpected – training and retraining their responses until they kick in automatically no matter what happens.
That’s how they win. Sales is no different.
Even top sales professionals never know exactly what will happen in a specific selling situation. Your reps need the same ongoing reinforcement to keep their sales reflexes sharp – regardless of what they think will happen when they’re picking up the phone or sitting in front of their prospects.
Stalwart Sales Training is your professional sales trainer. We train your sales team to be champions – saying the right thing at the right time to the right people in the right way – for the right reason – by reflex!
Condition your team to perform at their best. Then consistently reinforce those reflexes so they stay at their best.
“Best-in-class companies with a training retention plan have 31% more sales reps reach quota than the industry average, and a 10% higher year-over-year increase in corporate revenue.”– RAIN Group
Call 612-927-2044 today or fill out our inquiry form here to learn more.
Dial For Dollars ~ Phone Skills & Script Development – Inbound, Outbound, Call Centers
“Cold calling is dead.”
“Nobody answers the phone anymore.”
Really?
When teams hide behind email and social media, they leak revenue. Unless you’ve cracked marketing so well that the phone rings off the hook, picking up the phone is still the fastest way to book qualified sales appointments or revive stalled deals. Outbound, inbound, or chasing an active prospect – the phone is where opportunities are either advanced or left to die.
Need more qualified appointments? Win over gatekeepers? Need to close deals on the phone? Our 12-Step Stalwart® Selling System and customized scripts turn every phone interaction into a predictable, psychology-backed reflex – bypassing friction and putting your reps in complete control with true decision-makers.
“After 250,000+ cold calls, I can tell you: even seasoned professionals will struggle with outbound and inbound calls when they don’t have the right script or know how to execute it.” ~ Tania Cazin
Call 612-927-2044 today or fill out our inquiry form here to learn more.
Triage Training ~ Tactical Tuning for Top Producers
Your top sales reps are closing more than most – but they’re not closing 90% of their sales – yet.
This fast-acting private intervention is designed strictly for seasoned, high-performing reps who’ve hit a plateau and need small but mighty strategic shifts to win more out of every call and every appointment – not teams in crisis or reps who require baseline retraining.
By breaking down a live deal one-on-one while your other advanced reps watch in real time, Triage Training delivers practical, on-the-spot corrections that create epiphanies and send reps back into the field with an updated mindset.
Executed via phone, on-site, or virtual sessions, Tania zeroes in on a top producer’s active and upcoming deals, applying the specific closing principles of the 12-Step Stalwart® Selling System to fix what’s costing them the close and increase closing ratio.
Call 612-927-2044 today or fill out our inquiry form here to learn more.
Sales Performance Audit ~ Structural & Behavioral Diagnostic to Pinpoint Revenue Leaks
Even the most successful sales organizations need a periodic baseline check-in to see where their team stands and ensure peak financial output per rep. The Sales Performance Audit is an independent corporate evaluation engineered to give leadership absolute visibility into the current execution gaps the numbers alone won’t show you.
Not a spreadsheet review. Not a personality test. Tania personally conducts dynamic frontline discovery sessions – backed by decades in behavioral science and buying psychology – to isolate the conversational blind spots, panic discounting habits, and closing hesitations quietly stalling your pipeline, throwing off your forecasts, and leaking revenue.
Choose between:
▪️ The Mini Audit: A concentrated pipeline evaluation where Tania personally reviews your sales materials, conducts a select group of rep discovery sessions, and isolates the immediate behavioral blocks stalling revenue.
▪️ The Full Audit: An expanded, full-scale diagnostic where Tania personally embeds with your entire roster through an exhaustive round of frontline discovery sessions and analyzes your pipeline at a significantly deeper level.
Following your evaluation, you’ll know exactly where your sales team stands and what it needs most to fix hidden leaks and drive more revenue.
Call 612-927-2044 today or fill out our inquiry form here to learn more.
Leadership Roundtable ~ Strategic Executive Alignment & Revenue Optimization
A high-performing sales team cannot operate in isolation from the executive suite. The Leadership Roundtable is an exclusive forum for Presidents, CEOs, COOs, CROs, and VPs of Sales who want absolute control over their revenue trajectory.
Not a training class but a private, direct operational alignment to evaluate current processes and philosophies to drive top-line revenue.
Internal execution often stalls when departments aren’t on the same page. When Sales, the CRO, and the COO, for example, operate under competing philosophies, it creates friction, mixed messages, and territory wars that bleed revenue and destroy company culture. Tania serves as an objective, external mediator cutting through the corporate politics to resolve conflicting strategies and redirect the room toward accurate forecasting and sustainable growth.
Clients find these interactive roundtables deeply insightful – they instantly remove structural blockages. Together, you will establish a true birds-eye view of your entire sales revenue ecosystem, aligning your leadership team under one execution system that works.
Call 612-927-2044 today or fill out our inquiry form here to learn more.
Customized Selling System ~ 12-Step Bespoke Playbook
Winging it is costing you revenue.
When sales teams operate without a standardized process, pipeline consistency collapses, forecasting accuracy vanishes, and your underlying team culture begins to fracture. While successful franchises rely on fixed operational systems to run seamlessly anywhere, everyday companies – including large enterprises – routinely bleed revenue by allowing individual reps to invent their own messaging and presentations.
Our customized 12-Step Stalwart® Selling System is a rigorous, behavioral science-backed operational engineering process. Through our specialized 4-Part Discovery Intake, Tania executes a high-level forensic analysis, learning your entire sales process firsthand – your value proposition, market positioning, pipeline – what’s working and what isn’t.
From there, she embeds the 12-Step Stalwart® Selling System, creating a customized, easy-to-follow, scalable, turn-key selling playbook.
The Result ⮕ Absolute Consistency, Operational Control, More Revenue
Implementing your new step-by-step playbook replaces ‘winging it’ with a highly predictable, company-wide selling system that aggressively increases closing rates, shortens sales cycles, and gets your team to sell more in less time.
You’ll know exactly when, where, and how to:
✅ Preemptively course-correct individual reps before deals stall or slip from the pipeline.
✅ Cut new-hire ramp-up time and cost – and get them producing faster.
✅ Scale faster with a pipeline you can predict and a forecast you can trust.
Call 612-927-2044 today or fill out our inquiry form here to learn more.
Trade Shows & In-Store Demos ~ Turn Visitors Into Revenue
You spend thousands on prime floor space, only to watch your reps sit behind a table while high-value prospects walk right past. Don’t be like everyone else.
We don’t teach your team to hand out pamphlets or give away branded merchandise – anyone can do that!
We deliver an active, behavioral science-backed engagement system that trains your booth staff to pull prospects in, capture high-intent data, and close on the spot – then follow up to turn every lead into a long-lasting relationship.
From a single in-store demo to large national trade shows – same system, same results.
In fifteen years of trade show experience, Tania set booth sales records for all kinds of products and services – often ten times higher than her closest colleagues.
Call 612-927-2044 today or fill out our inquiry form here to learn more.
Special Events ~ Keynotes, Panels & Live Experiences
Beyond our core corporate workshops, Tania delivers battle-tested main-stage keynotes and expert panel appearances designed to sharpen your sales culture and increase revenue.
To book Tania for your next kick-off or convention, check our ‘Keynotes’ tab or click here.
To check availability for any of our special events, see our ‘Events’ tab or visit SellMoreInLessTime.com
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