The average sales team closes 20-30% of their opportunities. That means 70-80% of your pipeline – deals your reps spent weeks or months nurturing – walks away.

Here’s the brutal truth: Most of those losses happen in the final stretch. Not because your team lacks motivation or product knowledge, but because they’ve been trained to chase instead of close.

Every follow-up email your reps send is a gamble. Every delay they tolerate opens the door wider for your competitor to walk through. And every “I need to think about it” is a red flag that they lost control of the sale long before the close.

If your team isn’t closing at least 90% of qualified opportunities, you’re funding your competitor’s growth. 

Drawing directly from the proven 12-Step Stalwart® Selling System – a 27-year science-based methodology and field-tested system that drives revenues by up to 700% in short timeframes for clients in technology, HVAC, insurance, advertising, medical, manufacturing, education, retail, hospitality and others. This masterclass will fundamentally change the way your team thinks about objections and closing – so you can stop micromanaging deals and start scaling revenue.

Your team will learn the psychological principles and strategic frameworks that:

Decode buyer behavior to stay in control 

Turn hesitation into commitment by addressing the psychology behind buyer resistance

Eliminate objections before they surface by controlling the buying conversation from first contact
Make closing feel natural – Apply the 12-Step Stalwart® Selling System to close without pressure or the awkward ‘ask 
Increase closing ratios, shorten sales cycles, and generate more revenue in less time.

This isn’t about working harder. It’s about making closing easier, more predictable, and completely within your team’s control so they stop leaving money on the table.