The Closer’s Edge Masterclass ~ A Monthly Live Cohort

If you want your team to close bigger, harder-to-win deals and consistently crush quota, you don’t need a lecture. You need a structured behavioral transformation.

We partner with your organization over a twelve month engagement to systematically and consistently re-engineer how your sales team executes, handles objections, and closes pipeline to make sure no money is left on the table. Your cohort meets monthly for a live Zoom masterclass, working through all 12 modules of our proven 12-Step Stalwart® Selling System over the course of the engagement.

Our proprietary methodology relies on three distinct pillars:

Elite Tactical Live Delivery :  Intensive, interactive live training sessions led personally by Tania Cazin.

Asynchronous Field Execution : Reps are immediately pushed to apply the live frameworks to their active, real-world deals between sessions, ensuring immediate behavioral adoption and direct pipeline impact.

Internal Leadership Optimization: We align directly with your internal sales management team, equipping them with the specific evaluation tools needed to drive permanent, long-term accountability across the entire roster.

Cohorts are capped to keep every session sharp and interactive – this is not open enrollment.

To learn more about what’s included in this cohort, call us today at 612-927-2044 or fill out our inquiry form here.

LIVE In-Person Intensive Workshop ~ The 12-Step Stalwart® Selling System 

“Companies experience a 66% increase in revenue after implementing a quality sales training program.”  ~ Ventana Research

Improve, excel, have fun – Our proven, proprietary 12-Step Stalwart® Selling System elevates selling to a science and helps our clients increase sales up to 700% in a very short time. It is field-tested and backed by behavioral science. Teams who invest in our sales labs boost productivity and retention rates as they increase net sales per employee. We teach how to successfully and effectively cold call and how to perfect a smooth selling plan that will close sales and get referrals when toe-to-toe, face-to-face with prospects or on zoom. Our selling system has a 27-year proven track record that helps you sell more in less time, every time.

Your sales force is a force for evolution and progress. Selling is a primary stimulus to our economy. In order for us to advance, someone must sell something to someone else. Why not you instead of your competitors?

Sales is the front line of applied innovation. It is our duty to continuously evolve. Your sales professionals should be the best trained, the most skilled – outselling everyone else. Our sales labs are so much more than typical sales training workshops. They are exciting, outlook shifting, interactive.

Is your sales force made up of beginners? Seasoned veterans?  We take the best tools in your toolbox – and sharpen them.

Even advanced professionals benefit from these personalized sales labs.

Everyone sells more in less time.

The Stalwart® Selling System is 12 steps – 12 modules, taught in a 3-day interactive workshop format. Where does your team need to focus?

• Closing Skills
• Cold Calling
• Objections & Stalls
• Rapport Building
• Qualifying
• Prospecting
• Setting Appointments
• Presentation Skills
• Referrals
• Personality Awareness
• Personal Development
• Body Language
• Social Selling
• Networking
• Follow-up
• Customer Service

What do you do after you’ve completed your first 12-Step sales lab? You move on to Reflex Reinforcement Training, diving deeper in the 12-Step Stalwart® Selling System – advancing your sales skills, reinforcing what you learned and making them part of your trained responses under fire.

“Companies who use post-training reinforcement sustain training 120 days longer… an 87% increase above those who don’t provide post-training reinforcement.” ~ Richardson Corp.

Muhammad Ali, Flyod Mayweather, Conor McGregor, Ronda Rousey, and Oscar De La Hoya… What do they have in common?  They’re the best of the best.

How do the best of the best stay at the top of their game?  Reflex training!

These champions never know exactly what will happen when they enter the ring, so they practice handling the unexpected. With the guidance of professional trainers, they constantly train and retrain their responses. Regardless of what happens in the ring, those conditioned reflexes kick in automatically – and they win!

How do sales champions stay champions?

The same way.

Even top sales professionals do not know exactly what will happen in a specific selling situation so, with the guidance of professional trainers, they consistently train and retrain their professional reflexes so they are always at the top of their game, regardless of what happens during the sales process.

Stalwart Sales Training is your professional sales trainer. We train your sales team to be champions by regularly reinforcing the habit of saying the right thing at the right time to the right people in the right way – for the right reason – by reflex! Condition your professionals to be the best. Then consistently recondition them to stay the best.

“Best-in-class companies with a training retention plan have 31% more sales reps reach quota than the industry average, and a 10% higher year-over-year increase in corporate revenue.”– RAIN Group

Dial For Dollars ~ Phone Skills & Scripts – Inbound/Outbound – Call Centers.

“Cold calling doesn’t work.”

“It’s 2026, nobody cold calls anymore.”

Really?

It is often said that because most leads are generated through social media, and other forms of online marketing, phone skills are not as important as they once were.  The truth is, whether you are still smiling and dialing or using technology to help you, live conversations help make, or save, a sale.

Does your team need to set more appointments? Better appointments?  Close sales on the phone? Improve their customer service skills?  Our proven techniques and customized script development get you right to the decision makers.

Dial for Dollars advances sales force and call center phone skills in all industries.

Let’s make cold calling fun and get results!

“Even seasoned professionals will struggle with outbound and inbound calls when they don’t have the right script or know how to execute it.” ~ Tania Cazin

Triage Training ~ For instant improvement.

Your sales force is doing well, yes?

Still, you are looking for ways to improve?

That’s what successful companies do.

Triage Training is designed for teams with a 70% or higher closing ratio who would like to do better – not just teams in trouble. You aren’t looking for major surgery, a completely revamped sales system, but you know there are adjustments that would significantly enhance your bottom line by helping you sell even more – in less time.

How about a different perspective from an outside expert – a sales veteran with cutting edge ideas that take your sales force to the next level. Our right now, on-the spot, in-office/in-field, Triage Training creates subtle but powerful improvements that bring your sales force immediate, exponential results.

Available options are in person, by zoom, or over the telephone.

Customized Selling System ~ 12-Step Customized, Scalable, Turn-Key System. 

Are your sales reps winging it?  How is that working for you?

What sales tools are in your toolbox?  How well are they working for you?

Why do good franchises succeed? They operate on systems that work anywhere, everywhere, anytime, every time. A planned approach increases revenue and shortens the sales cycle. This gets your team selling more in less time – every time.

Optimize your sales process with our customized, easy to follow, scalable, turn-key Selling System so that both new and experienced sales professionals achieve maximum selling advantage.

We execute a profound in-depth analysis of your offering. Through our 4-part discovery process, we see, feel, hear, taste, smell, touch, the unique features and benefits of what you provide your clientele.  We learn all about your enterprise, review your current sales processes; your tools, presentations, decks, client communications, scripts, etc.  We enhance what is working for you, then plug in our state of the art proprietary 12-Step Stalwart® Selling System with customized tools, and teach your sales force how to execute them.

Our avant-garde system promotes easier, more successful, systematic selling. This puts your sales leadership in position to know when, where and how to help reps, improve at a quicker rate, increase sales, and exceed target goals.

Let us help you develop, upgrade, or perfect your selling plan. Increase your closing ratio. Shorten your sales cycle. Sell more in less time.

Trade Show Exhibits & In-Store Demonstrations

Is the purpose of your booth to sell?  Generate leads?  Both?

How do you transform trade show passersby into qualified leads and purchase orders?

Stand out from your booth neighbors and competitors. Turn traffic your way. Get prospects to stop, look and listen; interact, participate, give you their info – sign up – buy!  Discover how to effectively follow-up on leads and strengthen the relationships gained from trade shows.

Stalwart Sales Training has created a system that reaches out and pulls people in. Trade show booth training includes everything from in-store demonstrations to large national and international exhibits.

Learn creative, interactive, fun approaches that reach out to attendees, capture leads, get signed orders, new clients, and referrals.

“After just one day of Tania’s training, my sales jumped 250% (in the first week!).  I sold more product than any of the other reps – including those who had been around a lot longer than I.” ~ Stacey A., Household product sales.

In fifteen years of trade show experience, she set booth sales records for all kinds of products and services — often ten times higher than her closest colleagues.

Special Events ~  Events & Live Experiences That Drive Results.

Looking for a high-energy, impactful sales event that motivates your team and delivers real results? Stalwart Sales Training specializes in custom sales events designed to inspire action, sharpen skills, and ignite your team’s competitive edge.

Whether it’s a half-day kickoff, an annual sales summit, or a specialized workshop event, we bring the energy, expertise, and proven techniques that get your sales force fired up and ready to close.

Our events are anything but boring. Interactive, dynamic, and tailored to your team’s needs – we make learning stick through hands-on participation, role-playing, and real-world selling scenarios.

Ready to make your next sales event the one your team talks about for years? Let’s create an experience that transforms your sales culture and drives measurable growth